Making Financial Analysis Actually Understandable
We started norvialent back in 2018 because we were frustrated. Industry financial analysis seemed locked behind walls of jargon and expensive consultant fees. Small firms couldn't access the same insights that larger corporations took for granted.
So we built something different. Educational resources that actually explain how financial analysis works in real industries, with real numbers, and real consequences.
Started with a Spreadsheet Problem
The whole thing began when a friend who ran a manufacturing business asked me to look at his competitor analysis. He'd paid someone quite a bit for it, and honestly? It was useless. Generic metrics that didn't account for his specific industry challenges.
We spent three weeks rebuilding that analysis properly. Breaking down cost structures specific to his manufacturing niche. Comparing operational efficiency using metrics that actually mattered for his business model. Within six months, he'd adjusted his pricing strategy and improved margins by nearly 18%.
That's when it clicked. People didn't need more financial analysis services. They needed to understand how financial analysis actually works in their specific industry context.
What We Actually Focus On
We've narrowed our focus to three areas where we think we can genuinely help people understand the financial landscape of their industries.
Industry Benchmarking
Teaching people how to find and interpret relevant benchmarks. Not just generic financial ratios, but context-specific metrics that matter in retail versus manufacturing versus services.
Cost Structure Analysis
Breaking down where money actually goes in different business models. Fixed versus variable costs. Economies of scale. The stuff that sounds boring but changes everything when you understand it properly.
Competitive Positioning
Helping people read between the lines of competitor financials. What public filings actually tell you. What market signals mean. How to spot strategic shifts before they become obvious.
How We Got Here
Building this didn't happen overnight. Each year taught us something important about what people actually need when they're trying to understand their industry's financial dynamics.
Started Small
Began with just consulting work for manufacturing businesses. Learned that most financial analysis was either too generic or too academic. Spent months figuring out how to bridge that gap between theory and practical application.
Built Our First Course
Created educational materials explaining industry analysis for retail businesses. It took seven revisions before it actually made sense to people without finance backgrounds. That taught us more about clear communication than three years of consulting ever did.
Expanded Content
Added programs covering services industries and technology sectors. Each industry has completely different financial dynamics. A SaaS company's cost structure looks nothing like a construction firm's. We had to learn each one from scratch.
Where We Are Now
We've helped over 400 business owners and managers better understand their industry's financial landscape. Our autumn 2025 program launches in September, covering emerging sectors like renewable energy and advanced manufacturing.
Who's Behind This
Small team. Probably smaller than you'd expect. But we prefer working closely on fewer things rather than spreading ourselves thin across dozens of projects.
Sienna Bergström
Lead Financial EducatorSpent twelve years doing financial analysis for mining and agriculture sectors before switching to education. Got tired of writing reports nobody understood. Now focuses on making complex financial concepts actually stick with people who need to use them.
What We Believe About Learning
Financial analysis isn't something you learn from reading theory. You learn it by working through real examples, making mistakes, and understanding why certain approaches work in some industries but fail spectacularly in others.
That's why our programs focus on case studies from actual businesses. We strip out identifying information, but keep all the messy complexity that makes real financial analysis challenging.
Because that's what you'll face in your own business. Not textbook examples with perfectly organized data. Real situations where you need to piece together insights from incomplete information and industry context.
Ready to Understand Your Industry Better?
Our next comprehensive program starts September 2025. We keep groups small because feedback and discussion matter more than lecture-style presentations. If you want to genuinely improve how you analyze your industry's financial landscape, we'd like to work with you.